What is search engine optimization?

Search Engine Optimization (SEO) is the practice of optimizing your website to increase its visibility in search engines like Google, Bing, Yahoo etc. SEO helps websites gain traffic from people who are searching for information online.

SEO can be divided into two categories –

On-Page and Off-page.

On-page SEO includes things like content, title tags, meta description tags, URL structure, internal linking, page speed, images, and other factors that affect how your web pages appear in search results.


Keywords are words that people use to search for information online. They can be used to help your website show up in searches. There are many different ways to find keywords, but Google AdWords is free and easy to use. You simply enter a keyword into the tool and then select how much you want to spend per click. This helps you determine what keywords to target.

Meta Tags

Meta tags are HTML codes that allow you to add keywords to your site. These tags are hidden from visitors, but they do appear in search results. If you have a lot of pages on your site, this could take some time. But if you only have a few pages, it’s not too difficult.


Content is king Your content should include relevant keywords throughout. Also, make sure that your content is unique and interesting. People won’t stay on your page for long if they don’t like what they’re reading.

Off-page SEO includes backlinks, social media marketing, email marketing, press releases, article submissions, directories, and other methods that help your site get noticed.

Keyword Research

Keywords are the words that people type into search engines like Google, Bing, etc., to find information online. They help websites appear higher in the rankings of those searches. You want your website to show up in the top results of any given keyword search. That means having relevant content optimized around popular keywords.


Backlinks are links from other sites to yours. Search engines give value to backlinked pages based on how valuable they believe the linking site is. If a lot of high-quality sites link to your content, then search engines will treat your content as being more valuable than if only a few low-quality sites linked to your content.

Content Marketing

Content marketing is about creating great content assets that attract visitors to your business. This could include blog posts, eBooks, videos, infographics, etc. These content assets should have clear calls to action that lead to conversions.

There are many different ways to optimize your website. Some of them include link building, keyword research, content creation, social media marketing, and much more.

How does SEO works

Search engine optimization is not just about keywords. You need to optimize your site content and structure along with your backlinks.

There are many tools that can help you analyze your current SEO status. Some of them include SEMrush, Ahrefs, Moz, Majestic, etc.

If you want to start optimizing your website, then you should first understand what kind of keywords you need to target. Once you know this, you can use these keyword research tools to find out how much competition you have for each keyword.

After finding out the keywords, you can create landing pages for those keywords. These landing pages should contain relevant information about your products/services.

Now comes the time to build links. You can do this using different methods. One of the easiest ways is to get guest posts published on other websites. Another way is to write blog articles and publish them on your own blog.

Related Articles

Check Also
Back to top button